Hillary Clinton Campaign Uses Web 2.0

» Posted by Jeanne Meister  » Posted on 01.02.08

Each facet of our lives as working professionals is being dominated by Web 2.0. Consider what is happening in the current race for U.S. president. All the candidates now have a presence on MySpace and YouTube. Also, YouTube has sponsored a debate for each party (with more debates scheduled), in which questions for the candidates were solicited from site users and select questions were then put to the candidates during the debate broadcast.

Senator Hillary Clinton may have the most interesting YouTube presence. She has asked viewers to vote on a theme song for her presidential campaign. According to Peter Daou, Clinton’s campaign Internet Director, the possible theme songs have been viewed more than 900,000 times in a few months. The leading contenders include: “Rock This Country,” by Shania Twain, “Suddenly I See,” by KT Tunstall and “You and I,” by Celine Dion. Write in songs continue to come in daily to the site and the winner will be announced soon–after creating quite a buzz online.

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